Where have all the blogs gone?
I was thinking this this morning as I was perusing my RSS reader. Being a sucker for fond remembrances of days gone by, I’ve gone through many iterations of RSS readers through the years. Each time, I port over all of the feeds that were in my previous reader. As a result, I have…well, a lot…of feeds in NetNewsWire at the moment, only a fraction of which are ever currently updated. As I scroll down the sidebar list of blogs that I have subscribed to through the decades, I remember so many fondly. I’ve met some really cool people and made friends through blogs, back when blogs were at their prime. Most of these, however, have been dormant for some time. The feeds that update on a weekly basis belong to certain prolific and popular bloggers, or larger publications. Those like this one? People who were passionately contributing their thoughts to the public sphere? I suspect that only a few of us remain.
As a rule, I’m not a trendy person. This shouldn’t be a surprise, given that I use an RSS reader to collect my feeds, as I’m guessing there are some out there who are even questioning what that is. As social media was introduced and eventually evolved to do irreparable harm to our social fabric, most readers outsourced their reading preferences to the Algorithm and stopped (perceiving themselves as) having the time to look for good writing. If something isn’t being thrust in front of our faces, we forget that it exists. My friend, that’s not a byproduct of the technological evolution. It’s by design.
So, I suppose that writers such as myself are, if not a casualty of the Internet’s impossibly fast and unhealthy evolution, then certainly relegated to a niche. In the before times, I posted two or three times weekly, and now struggle to post monthly, so this is in part a self-fulfilling prophecy. I miss those days, though, don’t you? Back before the web was weaponized?
I think that part of the phenomenon, though (and I’m being intentional to not call it a “problem”) is less engagement. I actually have little insight into who reads this as I don’t invade your privacy with analytics, so there could be hundreds of readers on each post who simply don’t comment. That would actually make sense, because I think that commenting died before engagement did in the blogosphere (and yes, I’m aware at how much I just dated myself by using that term).
I suspect that things may change though, and that this will be reflective of a cultural change. I say that because I hear…feel?…rumblings of discontent at being a culture comprised of those who consume rather than those who engage.
The first time I heard the phrase “consume media,” I had a visceral reaction. This should not be the case and has become a sad state of affairs. To consume is passive, to sit back and allow one’s brain to be flooded with entertainment without that entertainment having any substantive impact on them…the equivalent of elevator music. And, while there is a conversation to be had about minimizing the vision of the artist by refusing to look longer than 10 (metaphorical) seconds at their work, the point I’m making here is that engaging media, and, by extension, art, is an entirely different experience than simply consuming. Engagement involves thinking, unpacking, permitting oneself to be impacted by the story.
When I was in theatre, the experience of seeing a play was twofold. There was the experience of going to the show, of course, which is magic in itself. Beyond that, however, was the experience of going for coffee with your friends after and discussing what you had just watched. What did you see in the show? What did it make you think? How did it make you feel? Layers of substance are revealed in these conversations that begin to get us closer to what the playwright was trying to convey.
To some degree, that happens today in discussion forums, but not in the same way. After all, it would be impossible to meaningfully watch or listen to the amount of media that various platforms prefer us to consume in an endless stream, which maximizes the profits of them and their advertisers. One would think that, with all of this volume, smaller and more independent voices would be able to have a better chance of getting their work to you, but you see, their work doesn’t rank in the Algorithm, and we long ago ceded those RSS feeds because we didn’t want to think for ourselves.
Were blogs a solution to this? Hardly. In the days when we aggregated our own reading, though…when we went looking for things that interested us…new work had a better chance of making its way to the top.
So, I think the winds are changing, because readers and viewers and listeners are willing to pay for what they like, and are pushing back on the so-called attention economy. As they do so, and culture hopefully begins to go back to a better way of doing things, I think that blogs will regain some popularity. I’m hopeful, not because its better for the bloggers, but because its better for everyone.
Please engage. Don’t consume.